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Chase Hoffman's Portfolio
Valency
Valency is a made up Advertising Agency, I was tasked with being the Director of Media for the agency.
We were partnered with HuHot Mongolian Grill as our client.
HuHot asked for a plan to boost their hire rate and retention rate.
We met with real representatives and developed a plan to their requests.
HuHot wanted to grow their hire and employee retention rates.
Our main goal was to position HuHot as the leading employer in the United States.
The first step to make this happen were to hold events at high-schools and colleges to raise awareness. Then, we would implement our Bowl Rewards Program.
Click on the Image above to see the full IMC Plan.
Research
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